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What is Marketing?
All successful businesses need marketing, and the heart of their success will usually lie with the marketing that they do. Without marketing, sooner or later, there will be no business. And this is the same for a medical private practice in the current day. So what is marketing? This word is often alien to clinicians…
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How to brand your Practice on Social Media
It is vital to look at how you brand your practice on social media Social media channels should be looked upon as an amazing opportunity to share everything about your medical practice. When potential patients connect or interact with you, they are hoping to have a great experience that is consistent with what they think…
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Beginners Guide to Creating Effective Videos for Social Media
It is now well recognised that video content on social media ranks more favourably in the search engines than plain text and images. The importance of creating effective videos for social media presence has therefore never been more important. However, overcoming the initial hurdle and getting started on videos can be a real challenge, but…
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Follow these best practice rules to help manage your online presence
Does your medical practice have an online presence and social media accounts? Following these social media best practice rules will help you to manage your customer/patient care experience. Respond Research shows that 40% of enquiries made via social media do not get a response. And, 81% of consumers do not recommend a service if they…
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8 Top Tips when raising Private Practice Invoices
Whilst raising private practice invoices and receiving payments is, on the surface, relatively straightforward, there are a few key things doctors need to be aware of when raising their invoices. After all, you are not working for free so it is important to ensure you get it right. BUPA and Vitality do not accept private…
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Will your medical billing be the death of you?
“I’ve reached 50 now and I’ve had enough of doing my billing myself. I simply don’t want to do it anymore. I want to be paid but don’t want the hassle and need a medical billing specialist I can trust to sort it out for me” Is this you? This is a genuine comment received…
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6 Ways to Increase Revenue in your Private Practice
Now we are reaching the end of the year, it’s a good time to take stock and consider your private practice income. Take a few hours off over the Christmas break and delve a little more deeply into the ‘back end’ of your practice. There are numerous ways in which you can increase the revenue…
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6 Top Tips for Growing your Medical Private Practice
Are you wondering how to grow your private practice and attract more patients? The following 6 changes are an easy way to start: Focus on what you are good at…..and that is being a clinician if you are in doubt! Do not think you are saving money by running all aspects of your practice yourself,…
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Key reasons why Consultants form Medical Partnerships
You know that other consultants are forming partnerships (usually limited liability partnerships – LLPs) but you’re not quite sure why and if this is what you too should be doing. There are so many questions you have. For example, how does it work? What would you do with the partnership? What sort of work can…
